*Shaquille O’Neal is bringing his larger-than-life energy to the beverage world with the launch of BeatBox Blueberry Lemonade, a bold, boozy take on the classic summer refresher. The new flavor, ...

When you down a fruity BeatBox Peach Hard Tea or spiked Cherry Limeade drink, it is obvious that it has some booze, but ...

With RTDs gaining market share over traditional wine, beer and spirits, an interview with BeatBox Co-Founder and CMO, Brad Schultz, sheds light on how a wine-based RTD achieved success. Contributor.

One of the fastest-growing alcoholic drinks isn’t usually served in bars or sold in bottles or cans. BeatBox is a fruity punch that comes in brightly colored cartons that have helped it stand out in ...