The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...
As told in Tarpley Hitt’s rollicking “Barbieland,” the rise of America’s doll alter ego is much messier and more interesting ...
Today, Deadline reported that Mattel Studios has finalized a deal with Illumination to develop a new Barbie movie, which will make it the first animated Barbie film created for theaters. The report ...
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