Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her likeness, ...

Over the years, many retro Christmas cookies have gone the way of the dinosaurs. That being said, here are 12 of them that ...

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

Betty Crocker has teamed up with Oreo for a baking line so you can enjoy the flavor of an Oreo cookie in brand-new ways, fresh out of your oven. The new line features four baking mixes that come with ...

Baking is a holiday tradition in many households. The aroma of freshly baked cakes, pies and cookies wafts through the air of ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

Food experts often say cooking is an art but baking is a science, which might be the reason why Betty Croker has teamed up with Barbie to launch a new online kitchen lab. The baking and toy giants ...

Minneapolis — For 95 years, Betty Crocker’s official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills’ baking business. Sales of Betty ...

Gavin is the current Games Editor for Bleeding Cool. He has been a lifelong geek who can chat with you about comics, television, video games, and even pro wrestling. He can also teach you how to play ...

Betty Crocker fans rejoice! The beloved baking mix company is finally releasing merchandise and trust us when we say it's even sweeter than their cake frosting-especially since it's all 15 percent off ...