Dealerships will have young employees on the showroom floor answering questions possible customers might have about cars -- without the sales pressure. CNET contributor Don Reisinger is a technology ...

BMW next year will take a page from Apple's playbook, bringing in young, tech-savvy staffers to help answer customers' questions about vehicles on the showroom. The BMW Geniuses will even carry iPads.

I tried BMW’s Remote Visual Guidance service, which walks owners through some of the more complex aspects of new-car technology. Here’s what I found. By Keith Barry As the car expert among my friends ...

In the new, strange and intriguing world of electric cars, customers have plenty of questions to ask--and BMW is launching a tool to help answer those questions without having to contact your dealer.

Going to the dealership can be a daunting experience. With the help of the right salesman, one question about a car can lead smoothly into a down payment and a new set of wheels. Not for the feint of ...

The world’s automakers are showing off their sleek new 2015 models and concept cars at the New York International Auto Show, which opens to the public today. The most radical innovation in the car ...