There are two buyer realities that make a case for using a value-first approach. First, the Day One List: Bain & Google’s ...

AI, artificial intelligence, agents are transforming the B2B, business-to-business, sales landscape. According to Boston ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

According toForrester's (Nasdaq: FORR) B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI ...

You may be forgiven if you are confused by the state of email in B2B marketing. On the one hand, email is ranked down the list in a new study from Demandbase and EMarketer. Asked which tactics work ...

Over the years, I have been involved with several universities that have sales centers as part of their business school programs. In one recent discussion with a group of new graduates, I was asked if ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, the global leader in Revenue Growth Intelligence, today announced the launch of its Revenue Growth Agentic Ecosystem, delivering complete AI-driven ...

The startup plans to deploy the fresh proceeds for hiring marketing and sales professionals in both India and the US Founded by former executive of Bessemer Venture Partners Divyaanshu Makkar and ...

This first edition explores The Trust Advantage, EC-PR’s study revealing why trust now outranks cost, innovation and delivery ...

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