The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

Searching for the best B2B demand generation agency in the US? Read on to find the perfect fit using our US Agencies ...

The funnel framework is outdated and incomplete for many reasons. The biggest is that it maps the buyer’s journey through the seller’s perspective. It also undervalues retention and expansion. The ...

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to LinkedIn Ads, giving B2B marketers a way to build audiences, launch campaigns, ...

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their ...

As artificial intelligence and automation rapidly reshape the B2B marketing landscape, organizations are fundamentally changing how they create content, personalize campaigns, analyze customer ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Phil Hollrah, vice president, product ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Traditional B2B marketing content ...

Identity isn’t just a data challenge; it's the foundation for better marketing, stronger customer relationships and smarter business decisions.

Three local creative agency execs talk about how B2B selling differs from traditional advertising. The 26 companies on this year’s Advertising, Marketing and PR Firms List named 113 distinct firms as ...