Yahoo Finance

fullthrottle.ai™ Unveils GenAI-Powered Audience Library, Revolutionizing First-Party Data Utilization for Marketers

PHILADELPHIA, Dec. 04, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, a pioneering innovator in first-party data solutions, today announced the launch of its new GenAI-powered Audience ...
AdExchanger

PubMatic’s Audience Encore Makes It Easier To Use Publisher First-Party Data

PubMatic unveiled a product Tuesday called Audience Encore, designed to let ad buyers use a publisher’s first-party data across the entire PubMatic exchange. PubMatic Audience Encore lets publishers ...
Search Engine Land

Come in first with first-party data: How marketers use it to win in SEO

Data is a gold mine for understanding audiences, and first-party data is the most valuable because it gives you proprietary insight into your own customers. No one else has it. That makes it uniquely ...
TV NewsCheck

Tuning into the audience: Why first-party data is broadcast’s next big signal

How first-party data can give broadcasters a clearer signal on who their viewers really are. The economics of broadcast are shifting under our feet. Ratings still tell you how many people tuned in and ...
The Motley Fool

The Trade Desk Announces Audience Unlimited: What You Need to Know

The core shift is from a la carte segment fees to an inclusive, predictable structure. The company is rolling out artificial intelligence (AI)-scored audience selection across thousands of curated ...