Frankly, even among car enthusiasts, Ariel isn't a particularly well-known brand. That Top Gear meme is more than 20 years old now, and horrifying as that is, it's also a sign of the times. Ariel has ...

Ariel, the boutique UK-based carmaker known for producing some of the wildest vehicles on four wheels, is celebrating its 25th birthday by announcing its most powerful car ever, the Ariel Atom 4RR.

Some low-volume sports car manufacturers make one or two prototypes, maybe even a couple of production examples, and then promptly go out of business. Others that are even less lucky might never make ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

The Ariel Atom is one of those cars built from the ground up for the select few. And by that I don't necessarily mean the filthy rich, as it's not excessively expensive ($83,750 will land you one in a ...