ASICS will transfer its Onitsuka Tiger business into a standalone group company from 2027 as the Japanese sportswear giant looks to support the brand's rapid global expansion and strengthen its ...

Asics Corporation is transferring its Onitsuka Tiger business to a wholly owned subsidiary, OT Group, via a simplified absorption-type company split. The Japanese sportswear retailer said the split is ...

Onitsuka Tiger rose to wider prominence in the early 2000s as its relaunch coincided with the appearance of a pair of yellow ...

TOKYO: Japan's Asics on Wednesday (Jun 10) said it will spin off its high-end Onitsuka Tiger business to speed up decision-making at a brand that has been a key profit driver thanks to a tourism boom ...

Asics' Onitsuka Tiger, famed for its yellow and black sneakers, is embarking ⁠on a ⁠global expansion to capitalise on booming demand for its retro shoes, but ⁠analysts warn the ambition could put its ...

Onitsuka Tiger's predecessor, Onitsuka Co, was founded in post-World War II Japan and produced basketball shoes as its first athletic footwear.

Asics is building on the growth of its fashion label, Onitsuka Tiger, by opening a dedicated shoe factory where every stage of production is handled by local craftspeople. Next up? Beauty and food.

NEW SHOES: Japan’s Asics is relaunching its Asics Tiger line to target the “sport lifestyle” market. Originally started in 1977, the brand was popular with athletes and sneaker fans until it was ...

(Corrects paragraph 2 to drop extraneous word "hit") By Sam Nussey, Chang-Ran Kim and Mariko Katsumura TOKYO, June 11 (Reuters) - Asics' Onitsuka Tiger, famed for its yellow and black sneakers, is ...