Asda has marketed Black Friday in the UK for the first time as it aims to entice shoppers with low price deals for electricals in store tomorrow. The grocer launched a TV ad, its first ever to feature ...

As we turn our backs on October and Halloween, many retailers are beginning to launch their new Christmas adverts ready for the festive season. This year Asda is among the first of the major ...

The second in Asda’s TV adverts to promote its 10 per cent Price Guarantee is set to begin to air. The second advert highlights the different types of products that can be compared on the guarantee, ...

There are many things in life that mark the beginning of the festive season. Whether it's opening our advent calendar, playing our favourite Christmas tunes, or spotting a brand-new Christmas advert ...

The campaign, created by Saatchi and Saatchi, will promote the extension of the ‘Chosen by you’ brand which was launched in September last year, across the entire store, including a range of 5,000 own ...