Apple has underappreciated price elasticity of demand that should allow it to weather recent hardware price increases.

Apple gained ground in the PC market even as global shipments fell for the first time in more than two years, as the Mac ...

Forty years ago, Apple made a TV ad that showed how personal computing would liberate us from Big Brother. Rather than being performed by some cold, faceless and distant corporation, computation would ...

The witness says he and his wife tried to diffuse the situation but backed down when the photographer hit the attacker with a ...

The AI boom may or may not hurt the job market, but the technology is already hurting consumers in another way, driving up ...

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Apple is reportedly preparing to launch its most affordable desktop computer to date, the Mac Neo. This compact and budget-friendly device is designed to cater to users seeking an entry-level desktop ...

PCWorld reports that Microsoft is raising Surface laptop prices due to soaring memory and storage costs, while Apple’s new $599 MacBook Neo offers competitive productivity at a lower price point.

This article features deals sourced directly by Gizmodo and produced independently of the editorial team. We may earn a commission when you buy through links on the site. Reading time 2 minutes Apple ...

New, higher prices take some of the shine off the MacBook Neo, but Apple's other MacBooks are costlier now, too. Let's look ...