Why buy when you can build something better? This DIY fishing lure is not only easy to make—it swims just like a real fish.

This isn’t just a lure—it’s a game changer. Using Electronic Bait Sound (EBS) technology, this fishing lure mimics real baitfish sounds to attract more strikes than ever. We put it to the test and the ...

One of the most interesting new fishing lures to hit the market this fall comes from Lunkerhunt, which has produced a number of unique baits over the past few years. The company’s newest hollow-bodied ...

I think it’s fair to say that the average angler gravitates toward the latest and greatest developments in tackle. Don’t get me wrong, I do too. I’m always eager to try a new lure on my home waters, ...

Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would it be?

The fishing world is one of trends. At any given time, tackle manufacturers are toiling away to bring new, exciting, and often expensive lures to market. Thanks to the power of social media, our feeds ...

The lure with a funny name is serious business when it comes to catching fish in cold water. Jerk baits find favor among anglers when water temperatures dip below 50 degrees. These long, minnow-shaped ...