Are you reading this story on your smartphone? Even worse, are you reading this story on a smartphone at the bar? Then Next Digital Creative Agency (Next-DC), based in Sofia, Bulgaria, is throwing ...

beginning of next year to shore up its flagging fortunes in the mid-range Thai beer market. The beverage company is believed to have a 100 million baht (US$2.5 million) war chest for its advertising ...

If you ever wanted to drink a beer sponsored by the 20-time Grand Slam champion Rafael Nadal, you finally got your wish. The Spaniard has become the new global ambassador for Amstel beers for the next ...

The Amstel Beer Bike—possibly the best worst idea ever—is coming back to town. On Thursday, May 26, the Dutch beer company is taking over Stone Street ostensibly to celebrate the end of the month ...

The world’s third- and sixth-largest beer producers nudged one another recently, the immediate fallout being that Amstel drinkers may have to switch brands, at least for a couple of months. SABMiller ...

Can Phil Mickelson rejuvenate Amstel Light? That’s the hope for both the beer brand and the golfer now that the two have entered into a “true business partnership,” per parent company Heineken.

Pubs are facing a shortage of beers including Birra Moretti and Amstel following a huge spike in demand after lockdown restrictions were eased. Heineken, which owns both Moretti and Amstel, is ...