Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just mature, it is wise. In the past, sponsors have ...

Ambush marketing — i.e., associating one’s brand with a high-profile event without being a formal sponsor — carries ...

Brazil’s decision to host the FIFA World Cup and the Olympics has left an IP legacy to go with the improved infrastructure. Sponsors are now more able to defend themselves against ambush marketing, ...

The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Cristiano Ronaldo has been accused of ambush marketing at the European Championship after a company he recently invested in published his heart rate data from the penalty shootout of Portugal’s win ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to ...

In January, the Italian government approved a draft bill aimed at regulating ambush marketing. However, in this guest analysis, Cesare Galli, founding partner of IP Law Galli, calls for the Italian ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Inhabitants of Rio de Janeiro will never forget the hours leading up to this year’s World Cup final between ...

Shwetasree Majumder and Harsimran Kalra of Fidus Law Chambers consider whether it’s time for a legislative overhaul to stop the ambush marketing of sporting events Recent years have seen a welcome ...