In 2022, there are two things marketers truly fear: AI rendering their job obsolete and the rising cost of digital ads. According to AdEspresso, the average cost per click (CPC) for Facebook ads ...

Tissues at the ready: John Lewis’ Christmas ad hits you right in the feels. The campaign shows a foster dad struggling to learn how to skateboard, but with every bruise and fall he refuses to give up.

With Halloween in the rear-view mirror and a brand new series of I’m A Celebrity... Get Me Out Of Here! on the way, that can only mean one thing: this year’s annual supermarket Christmas adverts are ...

It's that time of year again. There's a general consensus that Mariah Carey and Michael Bublé come out to play as soon as the clock strikes midnight on November 1, which can only mean one thing ...

Twitter owner Elon Musk’s plan to right the social media company’s financial ship while also loosening its content moderation rules has faced early headwinds, with several large companies taking a ...

WASHINGTON — Using campaign-inspired selfie filters and quick videos urging people to register to vote, candidates and advocacy groups have taken to Snapchat for political advertising in 2022, and ...

The season of lights and sparkle is here, so are the barrage of light-hearted, feel-good campaigns by brands looking to connect with consumers during this time of the year. As life and businesses ...

Humour in advertising is on the rise and Christmas ads should be funnier this year, Kantar has found. So far this year 56% of ads have aimed to raise a smile, which, if the trend continues, will make ...

Perhaps it’s fitting that elections are held just days after Halloween. After all, the manipulative scare tactics and fear mongering of political ads that feature “scary voice guy” in a voiceover fit ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...

In the week of 25-31 July, the number of active job adverts across the UK hit a new record high for 2022, according to the Recruitment & Employment Confederation (REC)’s latest Labour Market Tracker ...