As far as marketing messages go, “We don’t care if you live or die” is kind of a, let’s call it, tricky one. (Sprite could have pulled it off back in the 1990s, maybe, but those people were maniacs.) ...

John Lydon has contributed to an increase in the sales of Dairy Crest Butter, according to the company. The Sex Pistol and former Public Image Limited frontman featured on billboards and a television ...

To stand out in the dairy aisle, Land O’Lakes is hitting the runway. The national butter brand recently staged a fashion show in Paris, Wis., featuring models in field-worn jackets, jeans and overalls ...

Let’s just hope that the “big change” coming to Reese’s Peanut Butter Cups is refers to the size. Reese’s will have a commercial during the 2024 Super Bowl on Feb. 11. This will be only the second ...

In recent times, two that leap to mind are Hollywood megastar Samuel L Jackson bigging up Warburtons bread, and movie legend Arnold Schwarzenegger promoting Lidl’s power tools. Below are some of the ...

Artificial intelligence (AI) may be a relatively new ingredient in the advertising kitchen. But in advertising law, the recipe remains the same. At the National Advertising Division (NAD) 2025 Annual ...