Last week we got the first proper look of, what seems to be, the next generation of adidas F50. The boot debuted at both the ...

Duah previously starred in MLS NEXT for Santa Barbara Soccer Club ... He also added two game-winning goals in 2024. How Generation adidas works Generation adidas is a joint program between ...

Portland, OR – adidas is thrilled to announce the launch of its 2025 Honoring Black Excellence (HBE) program, a bold and ...

Major League Soccer and MLS NEXT have announced details for the 2024 Generation adidas Cup, including the most global field in the competition’s 15-year history. The premier international youth ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can make millions.

Adidas and Stella McCartney are putting their ... This modular collection innovates that vision for the next generation, with a versatile approach of combining high-fashion design, high ...

Adidas has recently launched the SS25 Optime ... Strength training continues to gain popularity among the next generation of athletes. This brand-new collection addresses the practical needs ...

Fastbreak AI have joined forces to launch a groundbreaking initiative that will provide more than 6,000 athletes across the United States with access to premier athletic camps and tournaments. This ...

"At adidas, we believe in creating opportunities that inspire the next generation of athletes, regardless of financial circumstances," said Ayesha Martin, Senior Director Purpose Marketing North ...