As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

With the burst of SaaS companies, products and digital marketing avenues, most growing firms have found themselves in a conundrum on how to balance customer acquisition and customer retention efforts.

Customer acquisition—the use of lead generation tactics to convert prospects into paying customers—is often a primary focus of a business's marketers and C-suite executives. In fact, survey data ...

Harvard Business Review has said that “depending on which study you believe, and what industry you’re in, acquiring a customer is anywhere from five to 25 times more expensive than retaining an ...