As Prime Video is leveraging AI to optimize its overall streaming experience and create new advertising opportunities for ...

From language dubbing to live recaps, here are some of the ways audiences can expect to have a run-in with AI on Prime Video ...

Amazon execs at the event noted that its Prime Video service now has a global audience of more than 300 million, up from 275 million a year ago, and that engagement also increased 40% over the ...

Amazon Prime Day isn’t just a shopping event but a snapshot of global trade dynamics, cutting-edge technology, and clever ...

A star-studded pitch to advertisers. Amazon’s Upfront event was loaded with stars showcasing new projects for Prime Video. That included appearances by Michael B. Jordan, discussing a new Creed ...

BoA analysts suggest the longer shopping event reflects improvements in Amazon's robotics, AI, and inventory placement ...

While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite ...

The third format, dubbed “call to action,” includes interactive elements, such as “subscribe now” and “book an appointment,” which can be useful for brands that also offer services they don’t sell on ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...