Arriving in the jet age as a tool for Pan Am pilots, the GMT-Master II evolved into Rolex’s smartest travel watch: ...

Most collectors are losing their minds over the new Rolex Submariner, but the real fun in Rolex’s new 2020 lineup lies in the new Oyster Perpetual collection, now available in a rainbow of cheerful ...

Why did this creator spend nearly $20,000 on a Rolex—and does he regret it? In this personal breakdown, Griffin reflects on his year-long journey to owning a 41mm Rolex Datejust in two-tone rose gold.

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...