But Tesco’s birthday cake sandwich has what we reckon could be a further claim to sandwichicity: it’s part of the meal deal.

Tesco have invented the Birthday Cake Sandwich, loaded with jam, sweet icing and colourful hundreds and thousands. It's a ...

TikTok is obsessed with Tesco’s new birthday cake sandwich after this summer has created a supermarket competition for the ...

This been the summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet ...

The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for ...

Tesco has launched a limited-edition birthday cake sandwich to celebrate 30 years of its Clubcard scheme – and the sweet ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

Hot off the heels of M&S's viral strawberry sando, the new birthday cake sandwich from Tesco has started cropping up in UK ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.

Tesco has released a limited-edition sandwich that has got the nation talking today, August 5, 2025, because it's inspired by ...

Tesco’s Victoria sponge-inspired birthday cake sandwich hits 1,000 stores for four weeks as part of its meal deal offer.

Tesco has released a limited edition “birthday cake sandwich”. It’s made with cream cheese and strawberry jam and can be ...