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I watched Beyoncé and Sydney Sweeney’s jeans ads – only one got Gen Z right
Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ad, which opens with Sweeney discussing her “great genes” before revealing it’s actually about “jeans,” ignited immediate backlash. Critics accused it of evoking eugenics rhetoric and idealising white beauty standards.
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Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytellingWhen Beyoncé released her Levi’s campaign last year, complete with a reimagined ‘80s laundrette, a new track titled Levii’s ...
Fox News' Nate Foy provides details on the comparison between a Levi's advertisement featuring Beyonce and American Eagle's ...
Beyoncé's latest collab is here and it's denim on denim on denim. The musician's "Levii's Jeans" are available online now.
Beyoncé was branded as "artificial" and "enhanced" in an unflattering comparison to Sydney Sweeney's American Eagle ad.
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