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CNN Underscored editors have a front seat for new product launches, so The Watch List is our collection of coming-soon standouts that are too good to keep to ourselves.

Your hard work doesn't stop once your product launches. To successfully take a product to market, you need to plan for six months pre-launch and six months (or longer) post-launch.

A product launch strategy defines several stages of the launch including development, internal testing, external testing, objective and goal setting, positioning, excitement building and event timing.

A product launch can generate new partnerships or business relationships. If your company is a startup, a successful product launch can lead to larger companies making offers to acquire your company.

Download the best product launch templates for monday.com, ClickUp, Wrike, Notion, Excel, Google Sheets, and more.

CNN Underscored editors have a front seat for new product launches, so The Watch List is our collection of coming-soon standouts that are too good to keep to ourselves.