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Why NBA Finals TV ratings don't carry same weight in new era
NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.
The NBA Finals are supposed to be big. Have they lost what makes them special?
Amid criticism for the look and feel of the NBA Finals, commissioner Adam Silver has simply said "we'll look at it."
'We need you': How Chet Holmgren shook off injury scare to help Thunder tie up NBA Finals
The OKC Thunder beat the Indiana Pacers in Game 4 of the NBA Finals thanks in part to Chet Holmgren's late defensive heroics.
The ties that bind: The WNBA’s Fever and NBA’s Pacers are more than just neighbors in Indianapolis
Caitlin Clark is doubly disappointed about how the NBA Finals are going right now. One, the Indiana Pacers lost Game 4. Two, Clark can’t be there for Game 6.
Mussatto: Shai Gilgeous-Alexander 'unreal' down stretch to save Thunder, tie up NBA Finals
Alexander’s stoicism was as essential as his clutch shot-making in OKC’s 111-104 had-to-have-it Game 4 win at Indiana.
Shai Gilgeous-Alexander stays cool amid chaos, and the NBA Finals are even
The league MVP led Oklahoma City’s rally from a 10-point deficit in the second half, and the Thunder beat the Pacers, 111-104, in Game 4 to knot the series at two games apiece.
Shai Gilgeous-Alexander’s big 4th quarter rallies Oklahoma City Thunder to 111-104 win to even NBA Finals
Shai Gilgeous-Alexander scored 15 of his 35 points late, capping the Oklahoma Thunder’s rally for a 111-104 win over the Indiana Pacers on Friday to tie the NBA Finals at 2-2.
NBA Finals TV ratings don't reflect complete picture of fan reach
NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.
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