Italy's competition authority (AGCM) imposed a 1 million euro ($1.16 million) fine on China-founded online fast fashion ...

Italian regulators say Shein’s green messaging was vague, misleading, or overstated Authorities criticized Shein’s claims ...

Shein has been fined €1 million by Italian regulators for making vague and misleading claims about the environmental impact ...

The European Commission is also investigating Shein’s adherence to EU consumer protection laws. Meanwhile, France is considering legislation specifically targeting ultra-cheap fast fashion ...

The fine targets Infinite Styles Services, the company responsible for managing Shein's product trading websites in Europe.

Behind the TikTok hauls to Insta-ready aesthetic, a backlash is brewing, and Italy and France are leading the way.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.

As Temu and Shein suffer from tariffs in the U.S., the companies have been shifting focus to Europe, where their sales grew in May, according to consumer trend data from Consumer Edge.

Europe pivot Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France, according to a report from Reuters, reflecting their shift away from the U.S.