Beyoncé is closing out her act ii/country era with “ The Denim Cowboy ,” her fourth and final Levi’s Jeans campaign. Wrapping up their year-long partnership, the 90-second commercial ties together the first three chapters, “revealing the campaign as the creation of a new narrative centered on empowerment and rewriting the rules,” per Levi’s.

Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.