President Trump kept gushing about actress Sydney Sweeney’s American Eagle jeans campaign on Monday — while bashing Taylor ...

While not every business leader needs to be a marketing expert, it’s important for leaders to facilitate an environment where ...

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

Dangling bonuses of up to $50,000, federal officials are launching a massive recruitment campaign to hire more than 14,000 ...

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a ...

Measuring the success of marketing campaigns isn’t always straightforward. But there are metrics and other data sources that can help measure ROI and reveal actionable insights.